Casino Affiliate Programs Uk
The online casino industry is vast and offers many options. There are over one hundred programs on the market that offer the opportunity to promote casino brands. Consequently making it a challenge to know which affiliate program to choose.
Gspin Partners is the official casino affiliate program who are responsible for the marketing of GreenSpin.bet Casino. This is an online casino home. 21 affiliates is the affiliate program of 21 casino. A luxurious themed online casino catering to a specific but large group of players. A high-quality gaming experience and a high-quality program for our affiliates. Online casinos use affiliate programs to grow their business. An online casino pays a affiliate partner a commission only if it receives a player who has visited the online casino through the marketing channels created by the partner. Different partner programs offer great different commission models for their partners.
Casino affiliate programs
Out of a large selection of programs, only a handful can generate a good income and some operators and affiliate programs are untrustworthy. Even if they offer bloggers and affiliates partnership deals that may seem interesting, the results don’t always amount to what one might hope.
Trusted partnership
If you’re looking for a trusted partnership, on this page we have detailed certain features of some affiliations to help you pick. Our team has a long history of experience in the cyber casino industry, with some of our web editors starting in this business from the early 2000s. These experts can say which programs to recommend, which essentially tends to be those who pay and remain loyal to their affiliates.
On the other hand, they can provide tips on how to spot the types of programs to avoid. Undesirable programs are considered as “predators” by affiliates who have experienced their untrustworthy practices.
Experience is your best ally
The experience from finely honed affiliates proves that one should NEVER accept a “firm deal”. Typically, an operator who spots a blog or casino guide that can bring in quality players will always ask to be better placed or presented on the affiliates’ web pages. To do this, the tactic of the most aggressive affiliate programs is to offer a high REVSHARE over a period of 3 or 6 months and ask to be headlined on the most relevant pages of the affiliate site. To avoid unpleasant surprises and pressure, the best thing you can do is state that you only favor natural results in the mid and long term. Additionally, you should never promise better visibility unless you have long term proven results with it.
Compensation methods
Three common methods are proposed by default, and as an affiliate, you can choose the deal that seems most interesting.
- REVSHARE: Percentage of revenue generated by your traffic. The percentage (gross) varies from 25% to 45% depending on the number of new players generated each month. This solution is often the most profitable in the long run.
- CPA: Fixed payment on each registered player via affiliate tracking. The amount per unit varies according to the geographical origin. The quality of the audience from the affiliated site is also important.
- HYBRID: A mix between REVSHARE and CPA. Generally, from $50 to $100 + 15% to 25% commission rate.
Proven programs
Our team of experts, who have long term experience in the online gambling industry, recommend the sites listed below. Each of these programs has proven itself to be loyal and honest. The deals put in place by these sites are up to standard and the percentage remuneration system (Revshare) produces the best results in the mid and long term. Consequently, it’s important to note that these programs pay affiliates for life on player activity generated via their tracking codes.
1. Rewards Affiliates
Click here to register
Operating for over 20 years, Rewards Affiliates is one of the true pioneers in the world of online gambling. It’s promoted on known sites such as Zodiac Casino, Captain Cooks, Grand Mondial and is valued by slot machine fans. Rewards Affiliates produces equitable results and is active in major markets, such as; Canada, Europe and the UK.
Rewards Affiliates
Markets: UK, Canada, Scandinavia and Europe.
Brands: Zodiac Casino, Grand Mondial, Captain Cooks.
2. Buffalo Partners
Click here to register
Buffalo Partners in the most active program on the internet and features a compensation system that is cost effective and efficient. Furthermore, it has a lifetime payment with the Revshare option, marketing tools and an effective campaign system. You can find it featured on long-standing brands in the gambling industry.
Buffalo Partners
Markets: Canada, Scandinavia, Latin America and Asia.
Brands:Spin Casino, Jackpot City, Gaming Club.
Other affiliate programs
Next in the list are other programs currently being tested. These offer effective support for the most active affiliates on the U.K and Europe and favor affiliates who can generate a large audience.
- Partner-Up
Brand: Gate 777. - Genesis Affiliates
Brands: Sloty, Vegas Hero, Casino Cruise. - Ivy Affiliates
Brands: Casimba, Dream Vegas, Temple Nile. - Mansion Affiliates
Brands: Casino.com and Mansion Casino.
In brief, if you have quality traffic of more than 30 unique visitors a day, you can be sure to receive monthly payments from your partner programs. If not, consider changing partners or reviewing your communication strategy. Any blogger or webmaster active in the online gambling industry should be receiving monthly commissions. If you are committed, the amount of commission collected should represent the equivalent (or more) of a salary.
Earnings
The revenue generated by affiliate accounts depends on several factors; number of visitors, quality of traffic, effectiveness of promotions and regions and countries targeted. In general, an affiliate account should produce positive results if the affiliate site is well referenced and sufficiently relevant.
Sometimes winners may have monthly results in negative territory. A reliable program has the policy of not impacting an affiliate if its traffic has brought winners. To do this, the program does not count the deductions linked to the players’ big winnings in the following month.
Fees and deductions
The revenue estimation system considers the costs of operators. Firstly, the biggest charges are those related to free bonuses. This charge is represented by the bonuses offered to players and these bonuses are deducted from the results (partially or in full). Secondly, taxes can be deducted from commissions, equivalent to the VAT collected by some countries. Other expenses such as bookkeeping and administrative fees can also be counted.
Overall, all deductions represent 20% to 50% of the affiliate’s results. To stay popular, affiliate programs tend to have high commissions, but in the end, the net results are not always what you should expect.
Gross and Net Income
To understand the details of the program calculation system, one must know the difference between the Gross Revenue and the Net Revenue. Typically, a 35% income share produces a net income of +/- 25%.
Lifetime payment – A lie or reality?
Being paid for life from players generated through an affiliate program may seem too good to be true. In recent years, the experience of many affiliates and stakeholders at www.onlinecasino.partners has allowed us to know a little more about this delicate subject. To the best of our knowledge, most programs require monthly results, with a minimum of six new players, as well as a rewarding position on the affiliate sites pages. In practice, an affiliate who can’t generate more than five new players per month is unlikely to be able to live off his Webmaster activity. Please note, there are a few known programs who have the unfortunate tendency to “forget” to pay their affiliates, thus in our team’s opinion, only the Rewards Affiliates and Buffalo Partners programs are recommendable.
Why some programs aren’t paying?
Some programs are sadly known to be bad payers. The best way to detect them is to consult forums of Webmasters specialized in affiliation.
The markets to favor
The countries and regions offering the best opportunities are Canada, the UK, Germany, Italy, Asia, Latin America and the Scandinavian countries. Europe is an enticing market as each country has legalized online gambling. However, make sure to only promote certified casinos in each target country. In the US, the market is complex, it’s important be cautious and precise as each state imposes its own rules and limits.
Programs and countries to avoid
In recent years these sites programs haven’t respected their commitments with their affiliated partners: 888, Unibet, Ladbrokes, Bet365, Virgin and Sky (non-exhaustive list). Furthermore, programs that have a link with Curacao aren’t always valid either due to dishonoured commitments and deplorable customer support.
Trusted countries
The countries most open to affiliates are, first, the United Kingdom, followed by Malta, Gibraltar, Switzerland and some European countries such as Spain, Italy and Portugal. Other countries are to be avoided, especially the USA, China, Russia and all Asian countries as the laws of these countries offer no guarantee to ensure a stable legal environment for affiliates.
Discover our comprehensive list of casino affiliate programs. Learn how to promote an online casino, find all about new and established gambling affiliation brands, check operators rankings and negotiate commission rates. Some of our favorite affiliate programs include Casumo Affiliates and GIG Affiliates. Discover the most famous casino affiliate partners in the United Kingdom, whose popularity is developed by numerous partnerships.
- Uffiliates (888 Affiliates)
- Bet365 Affiliates
- Betfair Affiliates
- Casumo Affiliates
- GIG Affiliates
Gambling affiliate programs – main principles
The importance of online affiliate marketing is increasing in line with the importance of the Internet. With the right start, you can benefit financially from casino affiliate programs. But how do affiliate partner programs work at all? How to get secure payout and increase advertising performance?
In principle, such systems are based on the commission payment. It is easy to imagine the whole thing with an estate agent who sells various apartments and houses. The estate agent does not own the apartments or the houses. Nevertheless, he advertises them and does everything he can to get interested parties. The agent receives money from the owner or new buyer for every successful mediation. The same applies to affiliate partner programs, such as casino and poker.
The online casino will pay you a due commission, as soon as you direct potential customers to the casino site. But how does the online casino even know that the users come from your website? For this purpose, operators are using so-called affiliate links. These contain a special code that virtually marks your page with the embedded affiliate programs. As soon as a user reaches the online casino site via your affiliate program, the tracking code is sent to the system operator who registers the user.
Casinos have been present online for over 20 years and created a large piece of the industry called online gaming. Sites like Casinomucho work to provide reliable information and services to the players.
Creating a casino website
It’s not easy to start, but the earlier you create something, the faster you can learn it. It is possible to get your first casino site from scratch, bet £100 and run it using many open-sourced software that exists, free of charge. These platforms include WordPress, Ghost or Discourse.
Choosing a casino network niche
Niche is a fashionable word, but it’s the right one. It is not easy to create a site that includes so many reviews, informational pages and other types of content. The majority of projects are similar and the problem is that gambling niches are extremely competitive with so many players in the market. Should you aim at a specific market and have narrowed your objectives, you can probably get faster results. A casino niche can be anything from focusing on casinos with free spins, that don’t have deposit bonuses, slot reviews or on casinos with live dealers. The more specific the subject is, the more you can become an expert in that field.
Las Vegas Casino Affiliate Programs
Gambling affiliation terminology
Learn the words that are used when talking about this industry:
- RS (Revenue Share) – commissions earned based on player losses. Percentage (from a minimum of 10% to a maximum of 30%) depends on a number of generated players that deposit. With a rev share of 25%, if the player deposits £100 and loses £50, you earn 25% of the lost £25, thus or £12.50. It is important that you understand this mechanism because many people mistakenly think they are earning a commission on the amount deposited, also known as “game volume”.
- CPA (Cost per Acquisition) – what is the CPA affiliate meaning? That’s earnings based on the number of customers recruited with real money deposits, also called “active users”. So for each registered customer-depositor, you earn from a minimum of £5 up to over £100. If, for example, within thirty days you acquire 8 depositing clients, with CPA imposed at £10, you will receive a payout of 8x£10=£80.
- CPL (Cost per Lead) – earnings for every customer you recruit, who opens a game account.
- Hybrid – custom agreement, mixture of all three types of partnerships CPA, CPL and Revenue Share.
- NCO (Negative Carryover) – as commissions are earned month by month, a casino without a negative load will erase a negative month and start from scratch, while affiliate programs with a negative load will carry forward generated negative balance.
- Bundling – this refers to a casino affiliate program that has several casino brands and means that one casino losses are being carried over to other labels. Casinos that do not bundle, will pay out all separate balances and negative income will not count.
- Tracking links – these are the links with code you would put on your website to keeps track of the referred players.
- Affiliate – an affiliate is a webmaster registered with the casino marketing program.
- License – almost all casinos have an online gaming license that refers to jurisdiction in which the casino operates.
Registration at an online casino affiliate website
You can establish a working relationship with one or more online gambling operators such as casinos, poker, and sports betting through the affiliate system.
Once you have identified the “brand” that you intend to promote, register at the official operator affiliate site, by filling in a special form requiring:
- Name and surname
- Email address
- Country of residence
- City
- Name and URL address of the website where you will promote casino brands
- Phone number
- Username and password
Almost always, within 24-48 hours you will receive a response, whether your application for partnership with a certain company has been approved or rejected.
The reasons for rejection are usually due to a lack of interest in being advertised on sites with low quality or unsuitable gambling content, not living up to minimum acceptable standards.
In case of consent, you will be notified by email, which will also include the URL address to access your personal account via username and password. Your account must be considered as a real control panel, through which you manage:
- Personal information
- Marketing materials (banners, promotional texts and links with identification code)
- Statistics, related to clicks, impressions, registrations, amount wagered, and earnings.
Affiliate program approval requirements
Conditions that casino operator requires to be adhered to in order to be eligible for its affiliate program are individual to each company. What they all have in common is that they require you to share exactly how is your plan to promote their brands.
Online casino is mostly looking for partnerships, ie. people to advertise their product on the internet. This can be done on social networks, forums or websites. The latter is most likely to be approved. However, they must have something to do with gambling. When you have a website that mentions sports information, different casino games or poker strategies, then the chances of approval are higher. Operators have no interest in partnering with sites that are not close to what they are dealing with or provide obscene content.
Be sure what the bookmakers want from you, make sure you have one, and then apply for an affiliate partner. The chances of you being approved are really great and you are unlikely to get rejected.
Casino affiliate software
Online casinos use additional sites and platforms to manage their affiliate programs. Established brands such as Casumo provide solutions for tracking all affiliate information. They keep a wealth of statistics useful to every partner.
Operators create separate websites for their affiliate programs. Anyone can apply and review the terms & conditions. After approval, you gain access to special affiliate management software. There are several well-known platforms, such as Income Access and NetRefer. You might also recognize some affiliate campaign management software used by a number of gambling sites like Betfair or Bet365. This is beneficial for affiliates and eliminates third-party partnerships.
Marketing sources for affiliate sites
Once you register as an affiliate with the casino operator and have an approved account, you will find everything you need to do brand advertising. Each partner has a gallery with a variety of banners. For example, if a company has sports, casino and poker services, you will find images for promoting each one. Banners in question are generated through special links. This means that the tracking code is updated automatically.
Banners can show a variety of information about specific events, games or offers. Decide what to show to your audience. However, flashing images are not the only advertising tool. Text links also can serve you well.
Other important information in affiliate marketing management platforms is related to the player’s activity. Check bets placed on each brand. Track the behavior of your visitors and what commission they bring. Statistics can be customized and filtered by days, months or years. Find out how many new users referred to the operator, what amounts they have deposited. Through affiliate software, monitor levels of your commission and make requests to withdraw a certain amount.
Affiliate code – what is it?
For casino companies, in order to understand that particular client is referred by you use affiliate code. The tracking ID is unique to each partner. Code associates your participation in the registration of a particular player.
A very important part is assigned to btag parameter. Btag is a part of the link generated through the affiliate system. Parameter automatically becomes part of the URL of the link you are using. Btag combines several identifiers – referral website and ad, whether for sports, casino, poker or any other offer.
Casino partners can also create custom links (special addresses that carry unique ID).
Whether you use banners or simple links, they all contain unique affiliate code. This is how your participation in the registration of a particular player on the casino site is associated.
Chip Leader
Cookies in affiliation
In a few words, we would like to point out that cookies are part of the majority of websites nowadays. Cookies store specific information for a particular visitor. This way, websites offer better service the next time the player visits the site.
Different brand platforms provide an opportunity for their partners to use cookies to reach new customers. When a partner redirects a new client to the site of a particular casino, a cookie is stored on the client-side with 30 to 45 days of activity. Even if the referred client does not immediately register on the casino website, but will complete registration within the next 45 days, it will be counted as your player.
Commission payout
Certain operators pay up to a certain amount each month. Others accumulate the amount collected until it reaches the minimum that can be withdrawn. If there is a specific amount, the partner is not entitled to withdraw his / her commission if it is below that amount. We have already mentioned, but let us note again that negative commissions balances do not require partners to pay.
Here are some of the main payment options that each affiliate partner can claim in order to collect commission:
- Bank transfer – to an account specified by you.
- E-wallet – most popular services used to pay commissions are Skrill / Neteller/ PayPal.
- Gaming account – if you are a partner with a betting account, you will also be able to transfer the amount there. This will be done quickly, free of charge, and you will subsequently be able to claim payment through a method available via a gambling site but not available in affiliate services.
- Others – rare, such as cheque.
Casino Affiliate
How to choose an affiliate program?
Casino players usually first look at the welcome bonus and its wagering requirements, thus you as an affiliate should pay attention to:
- Commission percentage (usually ranging from 10% to 30%), resulting from the loss of money wagered by your customers. You can also find offers of 50%, as it is a way to recruit new affiliates with short term promotions.
- How and when casino operator can suddenly stop paying commission? The reasons why a company can stop paying may differ – from bankruptcy to the most absurd scams against the affiliate. Legal operators can be identified by checking the Gambling Commission license.
- Withdrawal from certain markets in which the casino has been operating for several years. As a result, affiliates who already have a good customer portfolio will be left with empty pockets. This can happen at any time and is closely linked to the political decisions in the country of your interest.
What is the average commission % of most known affiliate programs in gambling? Here’s standardized affiliate payout structure with a growing percentage (generated profit per month – the percentage of commission):
- up to £10,000 – 30%
- £10,000 to £20,000 – 35%
- £20,000 to £40,000 – 40%
- £40,000 to £50,000 – 45
- over £50,000 – 50%
Penalties and account suspension
Affiliates need to respect contract rules, otherwise, penalty or suspension of the account can be activated, regardless of whether you have a client portfolio or still have to collect part of your commission.
Usually, you can find guidelines on this topic in marketing practices or anti-spam section on the operator website. Which techniques and sales strategy should you avoid?
- Links from web scraping
- Email spamming
- Search engine spamming
- Blog spamming
- SMS abuse
What risks do I run as an affiliate partner?
There are too many risks! It’s best to make it clear from the outset that affiliation to the casino and online betting sites should not be considered as a job that you can build a life on, whether you earn £50 or over £1000. In fact, there are so many high-risk variables over which you have no control (political changes in the country where you do business, rogue or failing companies, Google dance, high competitiveness, monopolized market, economic crisis) that can cause a sudden and catastrophic drop of your earnings.
How can I defend myself against fraud and injustice against these rogue companies?
Legally speaking, there is very little you can do and prove at the moment. Even if you could, it might not be worth it. Your real weapon is the online communities or rather the discussion forums, both national and international, where webmasters and entrepreneurs of this sector come together to confront each other, exchanging opinions on current and past experiences.
What are the areas of expertise needed to carry out?
The system of affiliations is not easy and guaranteed. Let’s see the essential skills you need to have to do this job:
- Basic knowledge of HTML and CSS language for website creation
- Familiarize yourself with the use of graphics programs such as Photoshop or Corel Draw for graphic elements of website pages.
- Knowledge of Microsoft Office package.
- Search engine optimization (SEO) education about positioning for certain keywords in the main search engines (primarily Google). This is the most important point because you are about to enter one of the five most competitive and monopolized online businesses in the world with fluctuations in ranking sometimes similar to those of the stock exchange.
- “Friendly” mentality to collaborate with affiliate managers.
What is the role of an Affiliate Manager?
An affiliate manager is an extremely important person in your partnership with an online casino. A person is responsible for managing the affiliate program and the entire affiliate casino network. However, the role deserves a more detailed description, as an affiliate manager can underpin any partner’s successful development.
Managing a casino affiliate program is definitely not an easy task. Affiliate managers must review the applications and approve or reject them. Very often this procedure is even done by a brand management affiliate program team. However, there are companies with numerous partnerships that would be difficult to serve as one person. Casinos generally appoint an affiliate manager for each country, where they have the right to distribute their business.
The manager has an obligation to look after the partners, answer their questions and work with them to achieve better results. This is the person any partner can call to get help. On the other hand, a good affiliate manager develops new plans to promote a particular brand and also informs each partner about new things on the bookmaker site for which he or she works. In this way, the partners will have up-to-date information to turn into a method of promoting the company. Well maintained programs have managers who notify you as soon as new bonus offers are released.
It is very important that each affiliate platform appoints a reliable manager or a whole team of people to work for the prosperity of the company and partners. This should be their goal and to pursue with each partner in order to achieve good results for both parties.
Affiliate support
Customer support must be provided during a casino affiliate partnership. Of course, deals offered by the operators come with a promise of support. This is at the heart of any affiliate marketing campaign, as there is no way to make it successful if there is no support team behind it. Contact support, get help and answers from each affiliate partner. In many cases, this is the job of the affiliate manager, but there are also programs with a dedicated team of people who take care of each partner.
Good support can greatly help to develop a successful affiliate marketing campaign. When all participants in an affiliate program work hard and pursue the same goal, they will not be far from success. Affiliate marketing is a widespread way of advertising and promotion that is used in various business environments. It gives every potential partner a chance to earn a side income or turn the partnership into a major source of revenue.